Starbucks Coffee

Learning leson from digital transformation in Starbucks

Starbucks experienced a crisis in 2008, with the slump in the revenue and closed stores. “Digital transformation” is the magic pill to put Starbuck back into growth orbit.

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O2O Online to Offline

O2O merging of online and offline in the retail world (Part 2)

Online business channels are increasingly considered as an alternative, rather than a competitive method to traditional business. Retailers are trying to “marry” these two things together in O2O.

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O2O (Online to Offline)

O2O merging of online and offline in the retail world (Part 1)

Why online and offline retailers are aiming to the territory of each other as well as how O2O is growing along with that trend. In the recent years, the line between offline & online is blurred in the retail list are expanded, moving toward to omni-channel experience.

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